Editorial Sponsorship Opportunities
Nothing is more powerful than objective storytelling - it's what brings our dedicated audience back to iTnews every day.
As part of our expansion into long-form editorial content focusing on issues that matter to IT, we now offer the opportunity for sponsors to support significant editorial projects - giving your brand the opportunity to be attached to meaningful explorations of themes that matter most to your potential customers and partners.
Unlocked, high-quality and focused explorations of a topic that matters to the audience.
iTnews will be running a monthly editorial deep dive into a different aspect of the IT industry from the perspective of IT buyers for iTnews.
Sponsoring a Focal Point allows you to align your brand with a specific topic through a featured piece of content that is promoted on iTnews. The content is independent and therefore will appear in the news stream. Focal Point topics focus on subjects our audience are seeking more knowledge on and are most interested in.
Focal Point editorial inclusions:
1x Overview Minidocumentary (9 mins approx) to sit on the main page of Focal Point
2x articles (500 words)
See previous Focal Points here
Sponsorship Inclusions
- 15-30s advertisement in the Focal Point Mini Documentary:
The client must supply a VO script (iTnews to record) and maximum of 5x product screenshots to appear OR a completed 30s advertisement - 1 round of amendments to the advertisement
- Sponsor logo integration into display advertising surrounding all Focal Point content:
- Co-branded iTnews and sponsor super leader and site skins (clicks through to Focal Point Hub)
- Sponsor provides creative for MREC and leader board (clicks through to sponsor site)
- These ads will be displayed on the Focal Point landing page to encourage traffic to your Focal Point
- 1 x 600-750 word partner content article related to Focal Point topic
Investment - $12,000
Amplification
- All content will be promoted through the iTnews newsletter, website and LinkedIn posts
- 1x iTnews content-focused EDM amplifying partner content piece
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26 March, 2024
Cloud Covered is an editorial report exploring the ever-evolving cloud landscape and the mix of benefits and challenges that CIOs face when considering adopting cloud services.
This digital report will unpack the opportunities and challenges of various cloud models for Australian technology leaders in end-user organisations, across various business sectors.
By understanding the benefits and challenges, adopting best practices and aligning cloud strategies with organisational goals, CIOs can harness the full potential of the cloud to support their organisation’s growth and innovation.
Cloud Covered will be published across all three of Nextmedia’s IT brands in the month of March 2024 including iTnews, CRN & Digital Nation.
Report Format
The report will be divided into four chapters unpacking the following cloud models:
Public Cloud
Private Cloud
Hybrid Cloud
Multi Cloud
Each chapter will cover:
- An overview of the cloud model
- Trends and key market movements
- End user case study
- Challenges and opportunities including but not limited to :
- Security/data privacy
- Cost
- Scalability/flexibility
- Network performance
- Compliance
Sponsor Packages
There is availability for two brands (maximum) per category. These categories include Public Cloud, Private Cloud, Hybrid Cloud & Multi Cloud.
High Level Brand Awareness:
- Exclusive sponsorship of 1 report category.
- Sponsor logo to be present throughout the report category.
- Report will be promoted via LinkedIn to iTnews, CRN & Digital Nation audience’s.
Content Creation:
- 1x 750 word case study written by our journalists to be hosted separately across iTnews, CRN and Digital Nation.
- Case study to be amplified across the iTnews, CRN and Digital Nation platforms
Includes -
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- Editorial Newsletter amplification to database for iTnews, CRN & Digital Nation.
- Social Amplification to LinkedIn audience for LinkedIn, CRN and Digital Nation.
- Solus eDM send to database of your chosen audience (iTnews, CRN or Digital Nation). This eDM is designed to generate additional coverage of the Cloud Covered report category and the case study created as part of the sponsorship deliverables.
Lead Generation:
- Data share of 25 unique leads. These leads will be individuals who have registered to access your Cloud Covered report category.
Sponsorship: $9,500+GST
Cybercrime costs businesses and the community hundreds of billions of dollars and the problem is getting worse.
Each year iTnews, CRN and Digital Nation publish a joint State of Security report to explore the ever-evolving issue of cybersecurity.
iTnews State of Security report is back again for 2024 and is released to all three publications (iTnews, Digital Nation & CRN) on 30th April, 2024.
The report will be housed on all 3 of nextmedia’s B2B technology news websites. The content of the sub-categories can only be accessed by readers who enter their contact details:
- iTnews: CISOs and CIOs
- Digital Nation: C-Suite, boards and risk managers
- CRN: MSSPs and Partners
What’s included in the report?
Each subcategory of the report will provide:
- An overview of the category
- A description of the type of security provided
- Identify the types of threats
- Identify key market moves such as acquisitions
Sponsor a category
Application Security
- Developing, adding testing security features within applications to prevent security vulnerabilities against unauthorized access and modification
Cloud Security
- Protecting cloud-based data, applications and infrastructure from cyber-attacks and cyber-threats
Data Security
- Protecting digital information from unauthorized access, corruption, or theft
Identity & Access Management
- Providing the right people with the right access at the right time
SASE (Secure Access Service Edge)
- Securing access to web, cloud services and private applications
Network & Infrastructure Security
- Protecting underlying networking infrastructure by installing preventative measures to deny unauthorized access, modification, deletion, and theft of resources and data
- IAM measures
Fraud Detection & Prevention
- Detect and prevent attempts to obtain money or property
- Type of solutions
Endpoint Security
- Protecting users’ devices from internal and external cyber-threats
- Type of solutions
XDR
- Next natural evolution beyond EDR (endpoint) and MDR (managed) detection and response
- Type of solutions
Inclusions
Report release date - 30th April, 2024
Sponsorship deadline - 9th April, 2024
- Sponsorship of the State of Security report and hub for 1 year
- 2 sponsors associated with each section of the report (Application Security, Data Security etc.)
- Data of 50 readers (business card details) who have accessed the State of the Security report
- We will prioritise the preferred audience: iTnews, CRN or Digital Nation
- Sponsor's logo will feature on the home page of the report and within their sponsored section
- Sponsor's logo to be present on all three websites
- 1 video interview showcasing sponsor's work relevant to the subject matter
- Video will be created by the Nextmedia video production team
- Video can be used by the sponsor as an internal asset once published by nextmedia
- The video features a member of the sponsor’s team answering questions posed by nextmedia
- A planning call will be arranged before the video recording
- One 300-word partner content piece hosting the sponsor’s video (on the chosen website)
Investment - $15,000+GST
- 100-click social media campaign on chosen website handle (iTnews, CRN, Digital Nation)
- One EDM promoting your sponsor content to the chosen database (iTnews, CRN, Digital Nation)
Additional Investment - $5,000+GST
The iTnews State of IT report reveals how each state and territory is handling digital government.
Assessments are based on their performance in areas such as cyber security, cloud adoption, and skills and capabilities.
Interviews with government CIOs (or their equivalent), as well as media inquiries and desk research, will be used to inform the report.
The interviews are produced at broadcast-quality, and used in videos in the report, as podcasts and on social media.
The report also uses case studies to explore exemplary IT projects, including a mix of high-profile endeavours and lesser-known, but equally impressive executions from smaller jurisdictions.
Inclusions
Sponsorship- Sponsorship of the iTnews State of IT report for 1 year
- State Government Champions are limited to 5 per year
- A logo/badge that sponsors can include in their signature/on branding stating that they are an iTnews State Government Champion
- State Government Champion logos integrated into all video content associated with the report
- Customised Social media tiles are provided to sponsors to amplify their association with the report
- Data of 75 readers (business card details) who have accessed the State of IT Nation grading report
- 1 case study video showcasing sponsors' work within the State Government area where they became a State Gov Champion. Video housed in the State of IT report Hub on the iTnews website and amplified as Partner Content
- The video will be created by the iTnews video production team and can be used as an internal asset once published by iTnews. The video features a member of the sponsor team answering questions posed by iTnews
- Sponsor logo to be included in the report and all promotional assets
- 100-click social media campaign under the iTnews handle
- One 300-word Partner content piece hosting your sponsor video – amplified across iTnews Newsletter and website
- One EDM promoting your sponsor content to the iTnews database
Investment - $17,500+GST (5 sponsorships available)
Boardroom Impact
Boardroom Impact is an innovative solution connecting sponsors with hard-to-reach senior executives by involving them as co-creators of content, alongside our editorial staff and sponsor representatives.
How it works
The sponsor nominates the topic along with the demographics of its target prospects. The editorial team sources four guests. Sponsors can nominate a Target Account List for the editorial team to invite as potential guests*. Sponsors can also directly invite a guest which is great for relationships and branding.
Guests are approached to collaborate on the creation of a mini-documentary; the collaboration takes the form of a one-hour online discussion where we utilise the expertise of the guests to ideate the script for the mini-documentary. Each guest is subsequently interviewed on the issues they wish to respond to, and their contribution is included in the mini-documentary.
A video interview (4-6 minutes) with each speaker is created – including the sponsor. Each speaker is provided with a copy of their video in a form that allows them to distribute it via their social channels. Sponsors can also be provided with embed codes to place the video on their own sites.
Sponsors are recognised on the thumbnail image of all video content, and in a voice-over as the sponsor of the series.
A dedicated Boardroom Impact Hub is created to house all content. Each piece of content promoted individually in a staggered fashion to prolong the campaign over a 2-week period.
The hub can also contain 3 other digital resources provided by the sponsor to be used as downloadable assets.
*nextmedia B2B cannot guarantee any specific guest will attend
State of Sustainability is an exhaustive report on how Environmental, Social, and corporate Governance (ESG) policies at IT-buying organisations is changing the expectations they have on product and service providers.
Sponsorship Inclusions
- Annuals sponsorship of the State of Sustainability Report
- Sponsorship of the CIO & CTO section
- Sponsor's video exploring sponsor's view on sustainability
- Logo included on homepage page of content hub
- Data of 50 of readers that have accessed the content hub
Amplification
- 100-click social media campaign
- 300 word partner content piece hosting your sponsor video
- 1x CRN content-focused EDM amplifying all the MSP Champions content
- Any amplification of iTnewss State of MSP program will include sponsors branding
Assessing diversity, equity and inclusion (DE&I) in Australian business, from the perspective of IT managers, the channel, c-suite and the board.
Report overview
The State of Diversity report explores the current state of diversity, equity, and inclusion in the technology sector, offering an analysis of the industry's efforts to promote diversity in the development and deployment of technology, as well as across supply chains, in the workforce and in leadership.
In the State of Diversity report, we explore the role that technology leaders, partners, and the wider organisational leadership team play in promoting DE&I, and how this shift can help businesses to thrive in an increasingly competitive and rapidly changing global marketplace. The report will examine how diverse teams and inclusive cultures can lead to more innovative and effective technology solutions, drive productivity growth, meet demand for skills, and how DE&I can help organisations to build stronger relationships with customers, partners, and other stakeholders.
In addition to exploring the benefits of DE&I for the technology sector, the report will also address the challenges and obstacles that organisations may face as they work to promote diversity, equity, and inclusion.
By examining case studies, best practices, and other insights from industry leaders, the State of Diversity report aims to provide a comprehensive overview of the current state of DE&I in the technology sector.
Three key angles will be considered:
1. iTnews - The role of IT leaders such as CIOs and CTOs in driving their organisation’s DE&I agendas
2. CRN - The importance of diversity in the technology supply chain and the opportunities it presents to partners and customers.
3. Digital Nation - The opportunities and challenges of diversity, and diverse thinking in leadership and governance, and its impacts on both companies and customers.
This report will be developed using insights, statistics and interviews. There will be a story unique to each publication which addresses the issues through the unique prism of the publication and will feature the voice of the reader in the story telling.
Investment - $15,000+GST
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Sponsorship of the State of Diversity report and hub for 1 year
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Sponsor’s branding will feature on home page of report
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Sponsor’s branding to be present on iTnews, Digital Nation and CRN websites
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1 video interview showcasing sponsor’s work/perspective in DE&I. Video will be created by Nextmedia video production team and can be used as an internal asset once published by Nextmedia.
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Sponsor logo to be included in report and all promotional assets
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1 Partner Content piece (300 words) hosting your sponsor video on chosen website
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1 EDM promoting your sponsor content to chosen database (iTnews, CRN, Digital Nation)
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Data of 50 readers (business card details) who have accessed the State of Diversity report (we will prioritise preferred website, iTnews, CRN or Digital Nation)
Naming Sponsor
Exclusive sponsorship includes all of the above as well as sponsorship of a State of Diversity Roundtable discussion held with 8 senior IT decision makers in a 5-star location in Sydney. Week commencing November 6th. - Photographs taken at the event and uploaded within report environment as a gallery
- A 400-word partner content report written on the discussions of the roundtable and added within State of Diversity environment. Opportunity for sponsor to comment within report.
Investment - $45,000+GST
The iTnews Podcast
The iTnews podcast is a series of interviews with enterprise and government leaders.
Our editorial team have interviewed top CIOs from Westpac, CBA, Australia Post – and many more.
iTnews' reputation provides access – sometimes exclusively – to tech leadership inaccessible to less-focused publications.
The podcast has tens of thousands of downloads – and growing.
Format
- 2x 10-episode seasons per year
- Season 1: May, June, July
- Season 2: September, October November
Inclusions
- 1x ‘brought to you by' at start of 1x episode, with CTA
- 1x 5-minute interview at end of 1x episode, with CTA
- Video podcast format
- Partner content page with video podcast embedded
Amplification
- 1x social media post promoting the podcast episode
- The podcast episode will be included in the newsletter
- 1-month in Partner content feed on the iTnews homepage
Amplification Add-Ons
- eDM driving to partner content page
Contacts
We love to hear from our readers and advertisers, so please get in touch and let the friendly iTnews team help with your enquiry.
Jermaine Borquaye
Commercial Director
M: 0413 714 613
E: jborquaye@nextmedia.com.au
Ryan Coombs
Strategic Partnerships Director
M: 0449 671 738
E: rcoombs@nextmedia.com.au
Dominic Tusa
Account Manager
Ph: (02) 9901 6193
M: 0420 200 386
E: dtusa@nextmedia.com.au
Andrew Jackson
Account Director
Ph: (02) 9901 6374
M: 0400 604 646
E: anjackson@nextmedia.com.au
Luke Dehaan
Account Manager
Ph: (02) 9901 6339
M: 0410 742 526
E: ldehaan@nextmedia.com.au
Alby Giles
Business Development Manager
Ph: (02) 9901 6159
M: 0421 060 063
E: agiles@nextmedia.com.au
Alby Giles
Business Development Manager
Ph: (02) 9901 6159
M: 0421 060 063
E: agiles@nextmedia.com.au