Partner Content
Partner Articles
Experienced commercial editors at iTnews will help you produce engaging and high-quality content - allowing you to speak directly to your target audience.
In consultation with your team, our editors will create a custom 500-750 word article based on your objectives and selected topic. A partnered content piece can even be a great amplification tool for existing content that you want to present to the Australian tech community.
This product includes a content call with our team, and two rounds of feedback. The article will be labelled as partner content and displayed in our Partner Content Hub.
Inclusions:
- Final approval on content before it goes live
- 3 months hosting on the publication (under the partnered content hub)
- 1 month guaranteed exposure on the home page
- LinkedIn post on the publications handle
- Editorial newsletter promotion in the partner content box
- End of Campaign reporting (at the 1 month mark)
Timeline: 10 days post content call
Cost: $6,000+GST per article
Executive Roundtables
Leveraging the network of iTnews contacts throughout the specific vertical markets, iTnews hosts executive roundtable event in conjunction with sponsors, recruiting delegates to put you face-to-face with your target audience. These events take the form of breakfast or luncheon events and typically hosted at 5-star hotel locations in Sydney, Melbourne or Brisbane.
The iTnews team provide an end-to-end service including delegate recruitment, event management, editorial facilitation, hosting and photo gallery.
Roundtable Format:
2.5 hour event including three-course lunch and drinks, introductions and discussion focused on:
- Key challenges each delegate faces related to the discussion topic
- Sponsors to discuss their solutions to these challenges, sponsor’s customer discusses examples of where their challenges have been met
- iTnews editorial representative to facilitate discussion.
Photo Gallery:
iTnews will create a photo gallery from the event and publish this on the front page of the site to remain in the carousel for a least a week.
Executive Roundtable Investment: $30,000+ GST
Inclusions:
- Recruitment of 10 delegates
- Also present:
2 x Sponsor executives +
2 x Sponsor customers (optional)
1 iTnews Senior Editorial representative - Chatham House rules
- iTnews Photographer to be present at event
- Booking of 4/5 star location
- iTnews senior editorial representative to work collaboratively on roundtable topic to moderate and host, keeping discussion angles are on trend
Please speak with your iTnews Account Manager regarding additional partner content opportunities.
Partner Video Content
iTnews offers several kinds of video packages, all of which are designed to communicate your messaging as storytelling that engages meaningfully with your target audience.
Videos can be recorded remotely via zoom or in person at our St Leonards studios. We can also send a camera crew offsite to record at your office location or at a conference or event. The work is led by one of our journalists, who will both conduct the interview/s and oversee the post-production process.
See recent videos in the iTnews Media Hub.
Minidocumentary
- 3 - 4 speakers
- 10 minute video
- 750 word partner article
Investment - $12,000
Video Interview / Case Study
- 1 - 2 speakers
- 5 minute video
- 300 word partner article
Investment - $9,000
Social media video / Minicast
- 1 speaker
- 90 seconds - 3 minute video
- 50 - 100 word social post
Investment - $4,500
Sponsorship Inclusions:
- 1x video in chosen format
- Video and article hosted in partner content hub of site.
- Content shared on website, newsletter and LinkedIn.
- Downloadable copy of the final asset (30-days after publication)
- End of Campaign reporting (at the 1-month mark)
Video Campaigns
We strongly recommend video campaigns comprised of a flagship minidocumentary, several spin-off interviews and a batch of smaller social media video offerings.
Creating social media video in bulk, allows you to spread individual aspects of your messaging across a range of easily consumed snippets. When purchased with video interviews/case study or minidocumentaries, social media videos / minicasts may serve as a traffic driver to the long-form content.
Minidocumentary Package
Inclusions- 1 x minidocumentary and article
- 1 x video case study and article
- 3 x minicasts / social media videos
Amplification
- 1 x eDM
- Videos and article hosted in partner content hub of site
- Content shared on website, newsletter and LinkedIn
Investment - $25,000
(Value $40,500)
Minicast Series
Inclusions- 6 x minicast videos
- All videos derived from one hour interview with journalist
- Videos released once a week for six weeks
Amplification
- 1 x eDM with links to all content
- Videos hosted in partner content hub of site
- Content shared on website, newsletter and LinkedIn
Audio Minicast Series - $12,000
Video Minicast Series - $15,000
Webinars
Leveraging the network of our publication's contacts throughout the Australian technology community, our editorial team will facilitate a webinar targeting a specific topic.
The webinar will be an interactive Q&A model ensuring a seamless, engaging and interactive session.
Speak with your iTnews Account Manager for information on pricing and packages.
Investment - $17,500-$20,000
(Depending on delegate recruitment requirements)
Included Promotion
- Promotional eDM to iTnews database to support with delegate acquisition
- High Impact digital display
- Phone-based outreach for recruitment
Amplification Add-ons
- Webinar highlights can be edited into 4-5 consumable short videos and hosted on a custom landing page on CRN.
Investment $5,000
- A post-event EDM can be sent to the CRN database promoting the post-event content
Investment $2,000
Partner Hubs
A one-stop, content-rich hub that will allow you to showcase the best of your content whether it be videos, whitepapers, blogs etc. Sit down with the editorial team to curate your content to ensure you deliver a unique overview of your company’s value proposition.
Basic Partner Hub - $15,000
Inclusions
- Consultation with the Nextmedia content marketing and editorial teams to curate your existing content for a branded resource hub that will sit on the site
- 3 months of hosting with 2000 guaranteed page views
- 100% SOV on the partner hub page
Client to supply
- 6-9 content pieces that will sit in the resource centre
These can be anything from a video to a whitepaper to an infographic - Logo + 1-2 sentences about your company
- Any pre-approved imagery (this is not a requirement, we can provide stock images if needed)
- Traffic Drivers: Super+Skin to sit on the hub page plus any additional purchased assets
- Clickthrough link to the landing page from Partner Hub
Premium Partner Hub - $35,000
Inclusions
- All basic partner hub inclusions +
- Integrated 1500 word article, expertly written by our editorial team
- Addition of CTA buttons, and imagery (stock and iconography) throughout your piece
Client to supply
- Clickthrough link to landing page from Partner Hub
Included Amplification
- Editorial Newsletter promotion of your partner hub
- LinkedIn Post on CRN page & social tile
- Partner Content box link on homepage
Amplification Add-ons
- Paid, targeted LinkedIn & Facebook campaign
- Partner Content box link on homepage
Contacts
We love to hear from our readers and advertisers, so please get in touch and let the friendly iTnews team help with your enquiry.
Jermaine Borquaye
Commercial Director
M: 0413 714 613
E: jborquaye@nextmedia.com.au
Ryan Coombs
Strategic Partnerships Director
M: 0449 671 738
E: rcoombs@nextmedia.com.au
Dominic Tusa
Account Manager
Ph: (02) 9901 6193
M: 0420 200 386
E: dtusa@nextmedia.com.au
Luke Dehaan
Account Manager
Ph: (02) 9901 6339
M: 0410 742 526
E: ldehaan@nextmedia.com.au
Alby Giles
Business Development Manager
Ph: (02) 9901 6159
M: 0421 060 063
E: agiles@nextmedia.com.au
Alby Giles
Business Development Manager
Ph: (02) 9901 6159
M: 0421 060 063
E: agiles@nextmedia.com.au