Boardroom Impact

Boardroom Impact is an innovative solution connecting sponsors with hard-to-reach senior executives by involving them as co-creators of content, alongside our editorial staff and sponsor representatives.

How it works

The sponsor nominates the topic along with the demographics of its target prospects. The editorial team sources four guests. Sponsors can nominate a Target Account List for the editorial team to invite as potential guests*. Sponsors can also directly invite a guest which is great for relationships and branding.

Guests are approached to collaborate on the creation of a mini-documentary; the collaboration takes the form of a one-hour online discussion where we utilise the expertise of the guests to ideate the script for the mini-documentary. Each guest is subsequently interviewed on the issues they wish to respond to, and their contribution is included in the mini-documentary.

A video interview (4-6 minutes) with each speaker is created – including the sponsor. Each speaker is provided with a copy of their video in a form that allows them to distribute it via their social channels. Sponsors can also be provided with embed codes to place the video on their own sites.

Sponsors are recognised on the thumbnail image of all video content, and in a voice-over as the sponsor of the series.

A dedicated Boardroom Impact Hub is created to house all content. Each piece of content promoted individually in a staggered fashion to prolong the campaign over a 2-week period.

The hub can also contain 3 other digital resources provided by the sponsor to be used as downloadable assets.

*nextmedia B2B cannot guarantee any specific guest will attend

group of employees looking at screen

The iTnews Podcast

The iTnews Podcast has carved out a niche in Australia's enterprise IT space, delivering in-depth discussions with CIOs, CTOs, and technology leaders. The podcast, published alongside detailed articles on iTnews.com.au, provides exclusive insights into IT strategy, cybersecurity, digital transformation, and infrastructure.

Key interviewees have included executives from Coles Group, NAB, Norths Collective, Transport for NSW, and Gold Coast Health, among others.

iTnews' reputation provides access – sometimes exclusively – to tech leadership inaccessible to less-focused publications.

The podcast has surpassed 54,797 downloads since its launch. Growth has been steady, indicating consistent listener retention and an increasing reputation within the IT community.
podcast-1


Inclusions
  • 1x ‘brought to you by' at start of 1x episode, with CTA
  • 1x 5-minute interview at end of 1x episode, with CTA
  • Video podcast format
  • Partner content page with video podcast embedded
  • LinkedIn posts
  • Website advertising
  • Podcast episodes feature in website article
  • Podcast features as editorial in newsletter

Example of sponsored podcast

Investment - $8,000 + GST

Podcast Statistics

680

Avg downloads per episode

54.8K

Total Downloads

700

Avg partner article views

Bespoke Sponsored Episode

Collaborate with our editorial team to create a tailored podcast episode focused on a mutually approved theme. This 20-minute episode will dive into your chosen topic, with strategic promotion across the iTnews website for maximum visibility.

To amplify your reach, the podcast will be accompanied by a partner content piece, supported by a LinkedIn post and eDM campaign, ensuring your message resonates with the right audience.

Bring your story to life and connect with industry leaders!

Format
20 minute interview with client representative (conducted by iTnews  journalist)


Inclusions
  • 1 x social media post promoting the podcast.
  • Podcast promotion in Newsletter
  • 1 month in partner content feed on the iTnews homepage
  • eDM driving to partner content page.

Investment  - $10,000 + GST
salesforce

Contacts

We love to hear from our readers and advertisers, so please get in touch and let the friendly iTnews team help with your enquiry.

1647236867615

Jermaine Borquaye

Commercial Director

M: 0413 714 613
E: jborquaye@nextmedia.com.au

1516902482677

Ryan Coombs

Strategic Partnerships Director

M: 0449 671 738
E: rcoombs@nextmedia.com.au

1517626558436

Dominic Tusa

Account Manager

Ph: (02) 9901 6193
M: 0420 200 386
E: dtusa@nextmedia.com.au

1571943054263

Luke Dehaan

Account Manager

Ph: (02) 9901 6339
M: 0410 742 526
E: ldehaan@nextmedia.com.au

1674508349514

Alby Giles

Business Development Manager

Ph: (02) 9901 6159
M: 0421 060 063
E: agiles@nextmedia.com.au

1674508349514

Alby Giles

Business Development Manager

Ph: (02) 9901 6159
M: 0421 060 063
E: agiles@nextmedia.com.au