Boardroom Impact

Boardroom Impact is an innovative solution connecting sponsors with hard-to-reach senior executives by involving them as co-creators of content, alongside our editorial staff and sponsor representatives.

How it works

The sponsor nominates the topic along with the demographics of its target prospects. The editorial team sources four guests. Sponsors can nominate a Target Account List for the editorial team to invite as potential guests*. Sponsors can also directly invite a guest which is great for relationships and branding.

Guests are approached to collaborate on the creation of a mini-documentary; the collaboration takes the form of a one-hour online discussion where we utilise the expertise of the guests to ideate the script for the mini-documentary. Each guest is subsequently interviewed on the issues they wish to respond to, and their contribution is included in the mini-documentary.

A video interview (4-6 minutes) with each speaker is created – including the sponsor. Each speaker is provided with a copy of their video in a form that allows them to distribute it via their social channels. Sponsors can also be provided with embed codes to place the video on their own sites.

Sponsors are recognised on the thumbnail image of all video content, and in a voice-over as the sponsor of the series.

A dedicated Boardroom Impact Hub is created to house all content. Each piece of content promoted individually in a staggered fashion to prolong the campaign over a 2-week period.

The hub can also contain 3 other digital resources provided by the sponsor to be used as downloadable assets.

*nextmedia B2B cannot guarantee any specific guest will attend

group of employees looking at screen

The iTnews Podcast

The iTnews podcast is a series of interviews with enterprise and government leaders.
Our editorial team have interviewed top CIOs from Westpac, CBA, Australia Post – and many more.

iTnews' reputation provides access – sometimes exclusively – to tech leadership inaccessible to less-focused publications.

The podcast has tens of thousands of downloads – and growing.

Format
  • 2x 10-episode seasons per year
  • Season 1: May, June, July
  • Season 2: September, October November

Inclusions
  • 1x ‘brought to you by' at start of 1x episode, with CTA
  • 1x 5-minute interview at end of 1x episode, with CTA
  • Video podcast format
  • Partner content page with video podcast embedded
Amplification
  • 1x social media post promoting the podcast episode
  • The podcast episode will be included in the newsletter
  • 1-month in Partner content feed on the iTnews homepage

Amplification Add-Ons
  • eDM driving to partner content page

Contacts

We love to hear from our readers and advertisers, so please get in touch and let the friendly iTnews team help with your enquiry.

1647236867615

Jermaine Borquaye

Commercial Director

M: 0413 714 613
E: jborquaye@nextmedia.com.au

1516902482677

Ryan Coombs

Strategic Partnerships Director

M: 0449 671 738
E: rcoombs@nextmedia.com.au

1517626558436

Dominic Tusa

Account Manager

Ph: (02) 9901 6193
M: 0420 200 386
E: dtusa@nextmedia.com.au

1571943054263

Luke Dehaan

Account Manager

Ph: (02) 9901 6339
M: 0410 742 526
E: ldehaan@nextmedia.com.au

1674508349514

Alby Giles

Business Development Manager

Ph: (02) 9901 6159
M: 0421 060 063
E: agiles@nextmedia.com.au

1674508349514

Alby Giles

Business Development Manager

Ph: (02) 9901 6159
M: 0421 060 063
E: agiles@nextmedia.com.au