Market research is a critical tool for your company to understand marketing trends and potential growth areas. Using our substantial audience, we can help you get inputs from IT Professionals, asking crucial questions that can help shape strategies to increase business.
We deliver verified, cleaned data laid out in a presentable form, which can be made exclusively for you or in conjunction with our brands. We can also use this data in our custom reports, partner content and animated videos to give an opportunity for more brand visiblity to CIOs, CTOs and enterprise IT buyers and decision-makers.
Survey Structure
The topic is mutually agreed upon by the client and iTnews commercial editorial team
The iTnews editorial team generates the topic questions to maximise reader engagement
Participation in the survey is promoted online and using the publications EDM's
Surveys receive a minimum of 100 responses
The participants must opt-in to share their data with the sponsor
The results are anonymised and shared with the sponsor
A digital infographic is created with information derived from the survey and handed to the sponsor for internal use.
Survey Cost - $15,000+GST
Add ons: 2 Page written report - $5,000+GST
A 2 page written report based on findings of survey. iTnews commercial journalist works with sponsor to curate a useful marketing piece based off findings uncovered within survey.
Leads -
Your written report can be amplified to our audience as a lead generation exercise. Speak with your iTnews account manager for options and costings for this.
Content Syndication
We host your digital marketing assets (whitepaper, ebook, etc) and deliver a targeted content syndication campaign to drive lead generation and engagement against designated job functions at the decision-maker level.
Direct phone and email outreach by our team is utilised by our team in conjunction with broader promotional tools (digital display and eDMs) to reach your target audience and maximise engagement.
Leveraging the network of our publications contacts throughout the Australian technology community, our editorial team will facilitate a webinar targeting a specific topic.
The webinar will be an interactive Q&A model ensuring a seamless, engaging and interactive session.
Speak with your iTnews Account Manager for information on pricing and packages.
Investment - $17,500-$20,000 (Depending on delegate recruitment requirements)
The iTnews team will provide an end-to-end service with the help of the following iTnews representatives:
Dedicated event management team.
Dedicated delegate recruitment team.
Dedicated senior editorial figure to facilitate & host
Dedicated account manager.
Inclusions
Editorial planning call
Editorial moderation and hosting of live event
Delegate acquisition campaign (Advertising, Direct Email, eDM & Tele Marketing)
Attendee data share (business card details)
Contacts
We love to hear from our readers and advertisers, so please get in touch and let the friendly iTnews team help with your enquiry.
