Nothing is more powerful than objective storytelling - it's what brings our dedicated audience back to iTnews every day.

As part of our expansion into long-form editorial content focusing on issues that matter to IT, we now offer the opportunity for sponsors to support significant editorial projects - giving your brand the opportunity to be attached to meaningful explorations of themes that matter most to your potential customers and partners.

FocalPoints-Logo-1

Unlocked, high-quality and focused explorations of a topic that matters to the audience.

iTnews will be running a monthly editorial deep dive into a different aspect of the IT industry from the perspective of IT buyers for iTnews.

Sponsoring a Focal Point allows you to align your brand with a specific topic through a featured piece of content that is promoted on iTnews. The content is independent and therefore will appear in the news stream. Focal Point topics focus on subjects our audience are seeking more knowledge on and are most interested in.

Focal Point editorial inclusions:

1x Overview Minidocumentary (9 mins approx) to sit on the main page of Focal Point

2x articles (500 words)

See previous Focal Points here

Screenshot 2024-01-10 144205
Sponsorship Inclusions
  • 15-30s advertisement in the Focal Point Mini Documentary:

    The client must supply a VO script (iTnews to record) and maximum of 5x product screenshots to appear OR a completed 30s advertisement
  • 1 round of amendments to the advertisement
  • Sponsor logo integration into display advertising surrounding all Focal Point content:
    • Co-branded iTnews and sponsor super leader and site skins (clicks through to Focal Point Hub)
    • Sponsor provides creative for MREC and leader board (clicks through to sponsor site)
  • These ads will be displayed on the Focal Point landing page to encourage traffic to your Focal Point
  • 1 x 600-750 word partner content article related to Focal Point topic

Investment - $12,000

Amplification
  • All content will be promoted through the iTnews newsletter, website and LinkedIn posts

  • 1x iTnews content-focused EDM amplifying partner content piece
 

Boardroom Impact

Boardroom Impact is an innovative solution connecting sponsors with hard-to-reach senior executives by involving them as co-creators of content, alongside our editorial staff and sponsor representatives.

How it works

The sponsor nominates the topic along with the demographics of its target prospects. The editorial team sources four guests. Sponsors can nominate a Target Account List for the editorial team to invite as potential guests*. Sponsors can also directly invite a guest which is great for relationships and branding.

Guests are approached to collaborate on the creation of a mini-documentary; the collaboration takes the form of a one-hour online discussion where we utilise the expertise of the guests to ideate the script for the mini-documentary. Each guest is subsequently interviewed on the issues they wish to respond to, and their contribution is included in the mini-documentary.

A video interview (4-6 minutes) with each speaker is created – including the sponsor. Each speaker is provided with a copy of their video in a form that allows them to distribute it via their social channels. Sponsors can also be provided with embed codes to place the video on their own sites.

Sponsors are recognised on the thumbnail image of all video content, and in a voice-over as the sponsor of the series.

A dedicated Boardroom Impact Hub is created to house all content. Each piece of content promoted individually in a staggered fashion to prolong the campaign over a 2-week period.

The hub can also contain 3 other digital resources provided by the sponsor to be used as downloadable assets.

*nextmedia B2B cannot guarantee any specific guest will attend

group of employees looking at screen

The iTnews Podcast

The iTnews podcast is a series of interviews with enterprise and government leaders.
Our editorial team have interviewed top CIOs from Westpac, CBA, Australia Post – and many more.

iTnews' reputation provides access – sometimes exclusively – to tech leadership inaccessible to less-focused publications.

The podcast has tens of thousands of downloads – and growing.

Format
  • 2x 10-episode seasons per year
  • Season 1: May, June, July
  • Season 2: September, October November

Inclusions
  • 1x ‘brought to you by' at start of 1x episode, with CTA
  • 1x 5-minute interview at end of 1x episode, with CTA
  • Video podcast format
  • Partner content page with video podcast embedded
Amplification
  • 1x social media post promoting the podcast episode
  • The podcast episode will be included in the newsletter
  • 1-month in Partner content feed on the iTnews homepage

Amplification Add-Ons
  • eDM driving to partner content page

Contacts

We love to hear from our readers and advertisers, so please get in touch and let the friendly iTnews team help with your enquiry.

1647236867615

Jermaine Borquaye

Commercial Director

M: 0413 714 613
E: jborquaye@nextmedia.com.au

1516902482677

Ryan Coombs

Strategic Partnerships Director

M: 0449 671 738
E: rcoombs@nextmedia.com.au

1517626558436

Dominic Tusa

Account Manager

Ph: (02) 9901 6193
M: 0420 200 386
E: dtusa@nextmedia.com.au

1649141761227

Andrew Jackson

Account Director

Ph: (02) 9901 6374
M: 0400 604 646
E: anjackson@nextmedia.com.au

1571943054263

Luke Dehaan

Account Manager

Ph: (02) 9901 6339
M: 0410 742 526
E: ldehaan@nextmedia.com.au

1674508349514

Alby Giles

Business Development Manager

Ph: (02) 9901 6159
M: 0421 060 063
E: agiles@nextmedia.com.au

1674508349514

Alby Giles

Business Development Manager

Ph: (02) 9901 6159
M: 0421 060 063
E: agiles@nextmedia.com.au