Market research is a critical tool for your company to understand marketing trends and potential growth areas. Using our substantial audience, we can help you get inputs from IT Professionals, asking crucial questions that can help shape strategies to increase business.
We deliver verified, cleaned data laid out in a presentable form, which can be made exclusively for you or in conjunction with our brands. We can also use this data in our custom reports, partner content and animated videos to give an opportunity for more brand visiblity to CIOs, CTOs and enterprise IT buyers and decision-makers.
Survey Structure
The topic is mutually agreed upon by the client and iTnews commercial editorial team
The iTnews editorial team generates the topic questions to maximise reader engagement
Participation in the survey is promoted online and using the publications EDM's
Surveys receive a minimum of 100 responses
The participants must opt-in to share their data with the sponsor
The results are anonymised and shared with the sponsor
A digital infographic is created with information derived from the survey and handed to the sponsor for internal use.
Survey Cost - $15,000+GST
Add ons: 2 Page written report - $5,000+GST
A 2 page written report based on findings of survey. iTnews commercial journalist works with sponsor to curate a useful marketing piece based off findings uncovered within survey.
Leads -
Your written report can be amplified to our audience as a lead generation exercise. Speak with your iTnews account manager for options and costings for this.
Content Syndication
We host your digital marketing assets (whitepaper, ebook, etc) and deliver a targeted content syndication campaign to drive lead generation and engagement against designated job functions at the decision-maker level.
Direct phone and email outreach by our team is utilised by our team in conjunction with broader promotional tools (digital display and eDMs) to reach your target audience and maximise engagement.
The ideal platform to promote your product, launch, event or downloadable assets.
Our 20,000-strong eDM list can carry your brand message or special offers straight to iTnews readers’ inboxes.
Our email engine lets you add specialised content such as a white paper, video or webinar.
How it works?
Electronic display mails are brilliant platforms to promote a product, a product launch, an event or a downloadable whitepaper eDMs are a perfect tool to make direct contact with your target audience.
iTnews eDM cost - $9,000+GST per send
Newsletter Sponsorship
Our newsletter lands in over 20,000 inboxes every day – significantly greater than any other IT publication in Australia.
Sent daily to opt-in subscribers, content created by editorial and includes dedicated Australian IT industry breaking news, stories and coverage.
Weekly sponsorship includes 5 sends, AM or PM.
100% share of voice where all ad units are sponsor-owned including:
iTnews attracts key decision makers such as CIOs, CSOs, CTOs, enterprise architects and more; engaging them with a daily dose of IT and Technology news.
iTnews gets over 60,000 pageviews, engaging CIOs, CTOs and other tech leaders with its content.
Reach the right audience for your brand where they are, on a platform they trust. iTnews gives you the benefit of a trusted platform allowing you to increase your reach at scale.
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