Branded Surveys

Market research is a critical tool for your company to understand marketing trends and potential growth areas. Using our substantial audience, we can help you get inputs from IT Professionals, asking crucial questions that can help shape strategies to increase business.

We deliver verified, cleaned data laid out in a presentable form, which can be made exclusively for you or in conjunction with our brands. We can also use this data in our custom reports, partner content and animated videos to give an opportunity for more brand visiblity to CIOs, CTOs and enterprise IT buyers and decision-makers.

Survey Structure

  • The topic is mutually agreed upon by the client and iTnews commercial editorial team
  • The iTnews editorial team generates the topic questions to maximise reader engagement
  • Participation in the survey is promoted online and using the publications EDM's
  • Surveys receive a minimum of 100 responses
  • The participants must opt-in to share their data with the sponsor
  • The results are anonymised and shared with the sponsor
  • A digital infographic is created with information derived from the survey and handed to the sponsor for internal use.

    Survey Cost - $15,000+GST

    Add ons:
    2 Page written report - $5,000+GST

    A 2 page written report based on findings of survey.
    iTnews commercial journalist works with sponsor to curate a useful marketing piece based off findings uncovered within survey.

    Leads - 

    Your written report can be amplified to our audience as a lead generation exercise. Speak with your iTnews account manager for options and costings for this.
 
iTnews

Content Syndication

iTnews content syndication programs drive awareness and engagement with your organisation’s key digital asset, such as an E-book, whitepaper report etc.

Promotional Campaigns include:

  • Bespoke landing page on iTnews website
  • EDM Send to iTnews Audience
  • LinkedIn campaign
  • Display advertising on website
  • Featured whitepaper listing on iTnews newsletter
  • Direct outreach to target personas via phone and email.

*All digital assets to be co-branded with iTnews and client logos and designed by the iTnews team.

CPL - $90 - $100 CPL. Subject to target audience

Campaigns start from $10,000 + GST

For a full quote please complete this Briefing Form to specify your target audience.

Article
iTnews article

Promotional asset examples

Promotional asset example
example of advert
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eDMs

The ideal platform to promote your product, launch, event or downloadable assets.

Our 20,000-strong eDM list can carry your brand message or special offers straight to iTnews readers’ inboxes.

Our email engine lets you add specialised content such as a white paper, video or webinar.

How it works?

Electronic display mails are brilliant platforms to promote a product, a product launch, an event or a downloadable whitepaper eDMs are a perfect tool to make direct contact with your target audience.

iTnews eDM cost - $9,000+GST per send

 

EDM

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Newsletter Sponsorship

Our newsletter lands in over 20,000 inboxes every day – significantly greater than any other IT publication in Australia.

Sent daily to opt-in subscribers, content created by editorial and includes dedicated Australian IT industry breaking news, stories and coverage.


Weekly sponsorship includes 5 sends, AM or PM.

100% share of voice where all ad units are sponsor-owned including:

  • upper/lower banner
  • MREC
  • Sponsored link (82x25 logo, 8-15 words)


    iTnews e-Newsletter sponsorship cost - $4,250 p/week

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Digital Displays

iTnews attracts key decision makers such as CIOs, CSOs, CTOs, enterprise architects and more; engaging them with a daily dose of IT and Technology news.

iTnews gets over 60,000 pageviews, engaging CIOs, CTOs and other tech leaders with its content.

Reach the right audience for your brand where they are, on a platform they trust. iTnews gives you the benefit of a trusted platform allowing you to increase your reach at scale.

iTnews views

 

iTnews online advertising rates 2024

See nextmedia AdSpecs HERE

 
Creative Ad Unit Run of Site (CPM) Section Targeted (CPM) Dimensions (pixels) File Size (KB)
Leaderboard $125 $135 728 x 90 60
MREC $125 $135 300 x 250 60
Half Page $150 $150 300 x 600 60
Button $55 $65 300 x 100 40
Interstitial $320 N/A 640 x 480 100
Billboard $190 $210 970  x 250 100
Skin (includes Super Leaderboard) $325 $425

Skin - On request

Super Leaderboard 970 x 90

180

100
Sponsored Link $450 p/week ($1,500 per month) N/A

82 x  25

8-15 words

 10
Roadblock Section Sponsorship $600 $700 N/A  
Newsletter Sponsorship (AM or PM) $4,250 p/week N/A

650 x 90

300 x 250

82 x 25.8,8 -15 words

30

30

30
eDM $9,000 per send N/A On Request 100 (html+images)
Mobile Leaderboard $80 N/A 320 x 50 40

 

Contacts

We love to hear from our readers and advertisers, so please get in touch and let the friendly iTnews team help with your enquiry.

Jermaine Borquaye

Jermaine Borquaye

Commercial Director

M: 0413 714 613
E: jborquaye@nextmedia.com.au

 

Ryan Coombs

Ryan Coombs

Strategic Partnerships Director

M: 0449 671 738
E: rcoombs@nextmedia.com.au

Dominic Tusa

Dominic Tusa

Account Manager

Ph: (02) 9901 6193
M: 0420 200 386
E: dtusa@nextmedia.com.au

Luke Dehaan

Luke Dehaan

Account Manager

Ph: (02) 9901 6339
M: 0410 742 526
E: ldehaan@nextmedia.com.au

1674508349514

Alby Giles

Business Development Manager

Ph: (02) 9901 6159
M: 0421 060 063
E: agiles@nextmedia.com.au

1674508349514

Alby Giles

Business Development Manager

Ph: (02) 9901 6159
M: 0421 060 063
E: agiles@nextmedia.com.au